PLANNING

Planning

Youth insight × Planning

We plan fromthe reason to choose.

Starting from youth insights —
influencers, short dramas, social media and store PR.

Reaplus creates the moments that make products and brands
the ones people choose: verified by data, delivered with heart.

What is planning?

Understanding the values and motivations of young people, and designing ideas that earn empathy and get chosen.
Through social media, influencers, short dramas and store PR, we create the triggers that move people.

01
Insight
Capture real youth voices
02
Planning
Shape the reason to choose
03
Execution
Social, PR and dramas
04
Results
Drive action and sales

Do these sound familiar?

When campaigns don't connect, your product's appeal may not be reaching people.

Our product's appeal
isn't getting across
We feel out of step
with young consumers
Social campaigns
end as one-offs
Our brand story
isn't landing
No overall plan,
so results are unclear

Reaplus solves these with the power of planning.

Solutions

From finding the issue to planning, production, operation and measurement, we combine exactly the measures you need.

Influencer casting
We select influencers that fit your product in any industry, building trust and reach.
Vertical short dramas
Stories that resonate and convey your brand's world.
Social media management
From strategy to posting and analysis, account management that delivers results.
Campaign planning
Buzz and purchases timed to launches and mega sales.
Store opening & O2O PR
We design the path from social teasers to in-store visits and posts.
Creative production
Key visuals, videos and landing pages with a consistent world view.
Ad operation
Meta and Google ads designed and run through to acquisition.
Youth research
Youth Now! Research reveals Gen Z's real voices and motivations.
Learn more
UGC at scale & social search
Youth Now! Trend Stack continuously creates UGC videos found in social search.
Learn more

Why clients
choose Reaplus

01
Plans built on youth insights
We combine data from our research service Youth Now!, analysis of thousands of social posts, and behavioral economics to build plans from insight, not assumption.
02
Group capabilities refine every plan
Professionals across our group, including influencer agency Utatane and talent agency Beaile, work together on casting, production and PR to raise accuracy and feasibility.
03
One stop from planning to measurement
We don't stop at ideas. Casting, production, post management and measurement are handled end to end, with your next move in mind.

Case studies

Leveraging our cross-group structure and field-tested data, we have supported many brands — particularly those targeting younger audiences.

fasmy（株式会社ワッツ）

ワッツのコスメブランド「fasmy」×人気YouTuber「コスメヲタちゃんねるサラ」のコラボをプロデュース

企画デザインからキャスティング・動画制作まで一貫支援

コンテンツ制作

FILA × チヨダ

チヨダ「スパットシューズ」FILAモデル、瀬川陽菜乃さん出演の縦型ショートドラマ全3本でZ世代の“タイパ”に訴求

Z世代の“タイパ”文脈で魅力を伝える縦型ショートドラマ全3本

コンテンツ制作

Seoul1988

韓国スキンケアブランド『Seoul1988』ハイブリッド調査に基づく接点設計の最適化を支援

定性×定量のハイブリッド調査に基づく最適なカスタマー接点設計

Youth Now!

FAQ

QWhat does it cost?

Costs vary by scope, so we have no fixed price. Influencer campaigns start from around JPY 400,000 (excl. tax). We'll propose the best plan for your budget and goals, so feel free to ask.

QHow do projects get started?

After your inquiry we hold a hearing on your goals, then propose a plan and estimate. The project starts after contract, and we support everything from planning to casting, production, operation and measurement.

QHow is the project run?

A dedicated manager is your point of contact. For each project, specialists in planning, casting, creative and social media form a team to propose and execute.

QCan we request planning only?

Yes. We also accept upstream work only, such as planning, concept design and research. Fees are quoted based on scope.

QCan we consult before choosing channels?

Of course. After hearing your goals and target, we propose the best measures and channels across social, influencers, short dramas and store PR.